Product category: Communications ICs (Wireless)
News Release from: Cambridge Silicon Radio
Edited by the Electronicstalk Editorial Team on 16 June 2005
BlueCore silicon clocks up 1000th design
win
CSR's 1000th design win is the BenQ M315 - a stylish new triband multimedia handset from one of the world's leading mobile phone manufacturers.
CSR reckons that more than 1000 end products now use its BlueCore Bluetooth technology CSR's BlueCore features in 69% of end-products qualified during 2004, as publicly listed on the Bluetooth website
This article was originally published on Electronicstalk on 24 Aug 2001 at 8.00am (UK)
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This clearly demonstrates that CSR leads this industry, having achieved almost ten times as many design wins as its closest competitor.
CSR's 1000th design win is the BenQ M315 - a stylish new triband multimedia handset from one of the world's leading mobile phone manufacturers.
The BenQ M315 GSM handset offers an innovative hotkey to establish a fast and simple connection to a Bluetooth headset.
Further reading
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Cambridge Silicon Radio and Fujitsu have been working together to develop Flash memory optimised for Bluetooth requirements.
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The CompactSira development kit from Cambridge Silicon Radio now comes with a sample CD of Rappore's Bluetooth host protocol stack, profiles and My Wirefree Network user interface.
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The Bluetooth Voice Box from Uniwill Computer Corp is Bluetooth-enabled by CSR's BlueCore single-chip Bluetooth solution.
CSR's BlueCore also featured in BenQ's uniquely styled P30 Symbian handset launched in 2003.
On 7th June, it was announced that the Taiwan-based BenQ Group is to acquire Siemens' entire mobile phone business to help the company meet its goal to become one of the world's leading mobile phone makers.
CSR's sustained success in retaining market shares in excess of 60% for seven consecutive quarters stems from its practice of continually developing its BlueCore silicon, working with its customers to offer designers the most competitive solution for integrating Bluetooth into their end products.
CSR's focus on the technology, costs and product design have created a formula that has seen the Cambridge UK based company play a role in bringing to fruition some of the leading mass market products available today.
Aside from the sheer number of design wins CSR has won since the birth of Bluetooth, proof of CSR's leadership can also be seen today in the higher-speed (3Mbit/s) Bluetooth EDR market.
One year after the launch of the Bluetooth v2.0+EDR specification, CSR's BlueCore4 remains the only EDR silicon inside any qualified end products.
As shown on the Bluetooth qualification website today, Dell, MSI, Toshiba, NEC, Cellink, Hewlett Packard and Apple all use CSR's EDR silicon.
The market for EDR is expected to grow rapidly as product manufacturers migrate more of their products to benefit from the higher datarates and lower power consumption figures available with CSR's BlueCore4 product family for EDR.
Mobile phones remain by far the largest single market for Bluetooth silicon, so it is appropriate that the 1000th design for CSR is inside BenQ's M315 GSM phone.
In 2004 CSR supplied its BlueCore silicon for 55% of all Bluetooth-enabled handset designs.
Figures for the first quarter of 2005 indicate that the company continues to clearly lead this market with tier one cellphone companies continuing to choose CSR's silicon, including: Nokia, Samsung, Motorola, BenQ, Panasonic, LG, Sharp, Pantech, RIM, NEC and HTC.
John Hodgson, CEO of CSR commented: "It is significant that our 1000th design win be with BenQ, which is taking over Siemens' mobile phone business and setting itself up to be one of the largest names in the mobile phone industry".
Hodgson continued: "CSR's success is testament to the superiority of BlueCore technology, which now has grown to account for over 50% of volume Bluetooth silicon shipments".
"We look forward to our next 1000 design wins".
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