Product category: Microprocessors, Microcontrollers and DSPs
News Release from: Texas Instruments (April 2001-March 2006)
Edited by the Electronicstalk Editorial Team on 29 March 2004
Mobile video pact
extends to new platform
PacketVideo Corp and Texas Instruments have extended their collaboration to provide handset OEMs with high-performance multimedia solutions for mobile phones to include TI's new OMAP 2 architecture
PacketVideo Corp and Texas Instruments have extended their collaboration to provide handset OEMs with high-performance multimedia solutions for mobile phones to include TI's newly announced OMAP 2 architecture. This collaboration intends to deliver the high-end performance consumers have come to expect from digital consumer electronics, and will enable wireless equipment manufacturers to merge today's most compelling consumer electronics into smart phones and converged portable multimedia devices.
This article was originally published on Electronicstalk on 29 March 2004 at 8.00am (UK)
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Building on the success of the widely adopted OMAP platform, TI reckons its new OMAP 2 architecture will help redefine mobile entertainment by delivering a state-of-the-art multimedia and gaming experience to the wireless industry.
New OMAP 2 chips will support features such as interactive gaming console functionality, up to 6Mpixel cameras, up to DVD-quality video, hi-fi music with 3D sound effects, analogue and digital TV broadcast reception, high-speed wireless connectivity, greater than VGA resolution-colour LCDs and more.
PacketVideo works closely with leading global carriers to define requirements for multimedia, and works with OEMs to meet those requirements using PacketVideo's high-performance middleware suite.
Embedded multimedia solutions from PacketVideo optimised for TI's OMAP 2 architecture will enable device OEMs to provide mobile phones that meet the demands of 3G networks for the highest quality multimedia experience.
The new TI OMAP 2 architecture is an influential driver for mobile multimedia, that redefines mobile entertainment by boosting video performance by 4x and 3D graphics by 40x.
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PacketVideo will use TI's imaging and video accelerators in optimising its solutions for OMAP 2 processors.
PacketVideo multimedia products include: pvPlayer, pvCamcorder, pvAuthor, MMS client and pv2way videophone (3g-324M).
PacketVideo is an early member of TI's OMAP developer Network, and Texas Instruments is an investor in PacketVideo.
'We have been working closely with PacketVideo on multimedia solutions for the OMAP platform for well over four years', said Paul Werp, Director of Marketing for TI's OMAP platform.
'Their intense focus on multimedia development for the new OMAP 2 platform adds tremendous value for OEMs and represents the next phase in our long and fruitful relationship'.
'This is a long-term collaboration with immediate benefits to OEMs, operators and users', said James Brailean, PhD, PacketVideo CEO.
'We are delighted to continue our collaboration with TI for high performance multimedia phones.
The TI OMAP platform is flat-out powerful, with the ability to handle the most sophisticated and demanding multimedia.
PacketVideo software turns that raw power into real world applications for our OEMs and their customers'.
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