Product category: Microprocessors, Microcontrollers and DSPs
News Release from: Gennum Corp | Subject: VXPR technology
Edited by the Electronicstalk Editorial Team on 16 January 2007
Heavyweights adopt image processing technologies
VXP technology has been chosen by industry heavyweights JVC, MicroDisplay, Crestron Electronics, Momentum Data Systems and IRI Ubiteq for a variety of home theatre and video processing solutions
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Gennum Corp has announced a series of customer wins in both the professional and consumer HDTV markets with its market-leading VXP technology. Gennum was chosen by industry heavyweights JVC, MicroDisplay, Crestron Electronics, Momentum Data Systems and IRI Ubiteq for a variety of home theatre and video processing solutions.
Gennum's VXP technology is a family of image processing technologies that provide superior video and film processing for HD display devices such as HDTVs, digital cinema projectors and home theatre systems.
The proprietary, professional-quality image processing algorithms embedded in a single chip deliver crisp, natural looking, artefact-free images on displays of any sise.
The North American home theatre market has more than tripled since 2000.
In 2005, North Americans spent more than US $1 billion on home theatre systems; an estimated one-quarter of US households have some kind of home theatre, and 8% of new homes are being built with a home theatre or media room.
Continuing its longstanding relationship with JVC Professional Products Company, Gennum's GF9351 VXP chip is being used to drive market differentiation in two recent product releases.
Further reading
Image processor to star on big sports screen
Daktronics is producing the largest high-definition video display in collegiate sports using Gennum's Visual Excellence Processing (VXP) technology
Home cinema projector aims for image excellence
Marantz uses the Gennum GF9351 image processor for the most advanced projector in its DLP line, the new VP-11S1
Image processor enables professional displays
TVLogic is using the GF9351 image processor with Visual Excellence Processing technology to power all four of its new multiformat LCD monitors
Image processor cuts costs and power
The GF9351 provides industry-leading image processing for next-generation video and graphics demands, especially for 1080p HDTV displays
On the high-end consumer side is the launch of JVC's DLA-RS1 home-theatre projector powered by VXP technology.
The DLA-RS1 video projector provides home theatre enthusiasts with an extraordinary viewing experience at a fraction of the cost - and with better performance - than high-end digital cinemas.
Although the DLA-RS1 is targeted for the finest home theatre installations, it is being introduced at a price that makes it accessible to a much wider range of home cinema buffs.
With 10bit real time processing and the most advanced adaptive de-interlacing on the market, the GF9351 produces natural images uncompromised by jagged edges, noise, and flickering frequently found in other video solutions.
MicroDisplay Corporation has chosen Gennum's GF9450, to power its single-panel liquid crystal on silicon (LCOS) display technology for rear-projection HDTVs.
By using a single chip to process blue, red, and green light, MicroDisplay can offer a low cost solution that minimises convergence and alignment errors that occur when using three chips, one for each colour.
Since many consumers still have legacy low-definition interlaced input sources such as analogue set-top boxes or early DVD players, Gennum's adaptive interpolation technology can help eliminate jagged edges and motion artefacts - inherent to these systems - in order to produce a clear and progressive image.
The digital compression process often suppresses fine detail, leading to a soft, slightly blurry image after decompression.
Gennum's GF9450 processor has both advanced mosquito noise and block artefact reduction technology to enable the restoration of natural appearance to digital video streams, identifying lost detail and repairing the damage from compressed low definition legacy sources.
This allows MicroDisplay to manufacture large high definition displays that faithfully reproduce all image sources.
Crestron Electronics, a manufacturer of advanced control and automation systems, has integrated the GF9351 into the AIP model of its award-winning home entertainment solution - the Adagio Media System (AMS).
AMS represents an expansion of last year's audio Adagio distribution technology and includes high performance video and sophisticated surround sound distribution in a complete, customisable whole-house entertainment solution.
The VXP processing technologies within the GF9351 allow the AMS to function as a versatile and powerful home theatre and AV distribution system previously seen in only professional processing and distribution solutions.
Momentum Data Systems, a manufacturer of DSP tools, hardware, software, and systems has also selected the GF9351 to power the professional VPROC-1D multiformat video scaler and de-interlacer module.
The combination of the GF9351's powerful image processing and the VPROC-1D's flexible video module creates a new industry standard in high quality image-enhancement solutions for A/V systems, such as receivers and other consumer home theatre equipment.
IRI Ubiteq, a Japanese-based innovation and design-centre for leading CE and professional video companies, selected the GF9450 VXP chip for use in Ubiris, a next-generation flat panel display processing board designed with integrated wireless and wired Ethernet network capability.
The solution is designed for use in a wide array of displays requiring high-quality video processing capability with network connectivity in order to meet the demands of next-generation display devices such as those used for IPTV, streaming digital signage, and Ethernet-based home entertainment networks.
Ubiteq selected the GF9450 for is superior noise reduction technology, particularly for compressed content at 1080p transmission rates over IP-based infrastructure.
The combination of Gennum's GF9450 and Ubiteq's processing board design provides a ready-made solution for a broad range of flat-panel products designed for professional-quality video processing and network capability.
Market indicators predict an explosion in IPTV growth in the next two to four years, with IPTV equipment revenue approaching US $6 billion by 2009 and service revenues surpassing $35 billion.
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