Inventing the future

Product category: Communications ICs (Wired)
News Release from: Gennum Corp
Edited by the Electronicstalk Editorial Team on 9 November 2006

Interface technology lands Emmy Award

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Gennum Corp has received a Technical Emmy Award for more than a decade of technological innovation that enables television studios to produce high definition broadcasting

Gennum Corp has received a Technical Emmy Award for more than a decade of technological innovation that enables television studios to produce high definition (HD) broadcasting. Gennum's chipset technology, the Serial Digital Interface (SDI), allows TV studios to transmit uncompressed, unencrypted digital signals extremely quickly within a studio's production facilities.

As increasingly more TV studios produce in HD they need to move enormous amounts of data around the studio to produce and edit content efficiently.

Gennum's SDIs are found in television-studio cameras, monitors, mixers and recorders, and enable producers to route information without compressing the data, which means the signal is kept at its maximum bandwidth during the entire process.

'Without the ability to manage vast amounts of data, it would have been impossible for TV studios to make the jump to HDTV', said Franz Fink, President and CEO, Gennum Corp.

'Gennum's technology is always designed to solve specific industry problems, and in this case we foresaw the need to improve data transfer speeds at the studio level for HD production to become accepted as a new digital standard'.

With this win, Gennum joins the ranks of such illustrious past winners as the BBC, Xerox Corp, Panasonic Corp and Sony Corp.

The Technical Emmy award ceremony will be held at the International Consumer Electronics Show, on 8th January 2007, in Las Vegas.

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Inventing the future