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Product category: Microprocessors, Microcontrollers and DSPs
News Release from: Microchip Technology
Edited by the Electronicstalk Editorial Team on 11 July 2003

PIC micro tops 8bit market

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Microchip Technology has been named the number one 8bit microcontroller supplier in Gartner Dataquest's recently released "2002 microcontroller market share and unit shipments" report

Microchip Technology has been named the number one 8bit microcontroller supplier in industry analyst Gartner Dataquest's recently released "2002 microcontroller market share and unit shipments" report (based on worldwide unit shipments). From 2001 to 2002, unit sales for Microchip's PIC microcontrollers grew 30%, despite challenging business conditions, to attain the number one ranking.

Today's announcement demonstrates the dramatic growth and market acceptance Microchip's proprietary PIC microcontroller architecture has achieved since the company's inception in 1989.

According to the yearly Gartner Dataquest rankings, Microchip was placed 20th in worldwide unit shipments in 1990, rising steadily to eighth in 1993, fifth in 1996, second in 1997 to 2001 and now number one in 2002.

Today Microchip serves more than 40,000 customers in the consumer, automotive, industrial control, office automation and communications market.

The PIC microcontroller architecture is driven by a modified Harvard RISC (reduced instruction set computing) instruction set that provides an easy migration path from eight to 84 pins and from 1 to 128Kbyte of program data memory.

Today, Microchip offers more than 180 PIC devices in reprogrammable (Flash), one-time-programmable (OTP), and read-only memory (ROM) program memory configurations, featuring numerous on-chip peripherals.

"Microchip became number one by pioneering the field programmable segment of the 8bit microcontroller market with one-time-programmable (OTP) and Flash microcontrollers leadership", said Microchip's CEO and President, Steve Sanghi.

"Leading engineers worldwide continue to use the PIC microcontroller architecture because we provide a competitive advantage to their own businesses with faster time to market, lower total system cost and low-risk product development".

Mitch Little, Vice President of Worldwide Sales at Microchip Technology said: "This ranking is the result of the sustained focus we bring to embedded control applications, the superb execution over many years by the worldwide Microchip team, and the continued endorsement of our PIC microcontroller by our customers.

Our unique corporate culture brings business values such as high quality, consistent on-time delivery, comprehensive technical support and a competitive price make up the core foundation of our business.

Our deepest gratitude to our worldwide customers and distribution partners for enabling this number one ranking to occur".

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