Internet trickery
Sales at the electronics manufacturer were sliding. No-one seemed to be visiting the site of the company and placing orders with it anymore.
Most likely, it was a result of the world-wide economic crisis that had eaten the lunch of so many companies over the past six months.
The Managing Director was unhappy about the whole affair. And being unaccustomed to losing any battle in the war on sales, he decided to do something rather radical about it.
As an avid TV viewer of all things terrible, and a follower of the so-called show Britain's Got Talent, he had recently become aware of the phenomenal success of the Scottish singer Susan Boyle.
He had heard that after appearing on the show, her video on Youtube had been viewed over one hundred million times. In fact, her career from an unemployed person to a worldwide superstar appeared to be going from strength to strength.
What's more, he had also read that any site that wrote anything about the poor woman had seen its traffic increase ten fold!
She was an internet sensation, and the Managing Director decided to take advantage of the fact.
So days after the show aired, he sat down at his trusty PC and wrote his own critical comments about the performance that he has seen for publication on the company's own web site.
In it, he even compared Ms Boyle to some of the products that he currently had on offer. Yes, he admitted, they might well be somewhat old, but like Ms Boyle herself, their performance was exceptional, and worthy of a standing ovation in the engineering community.
Once he'd finished writing the piece, the Managing Director handed his work over to his resident Internet 'expert' who was well aware of all the Internet trickery that it might take to push his beloved bosses own words to the top of the rankings of one of the world's most dearly loved search engines.
And that, dear reader, is exactly what he did.
The result, of course, is that Internet traffic to the site of the electronics manufacturer is now booming beyond the wildest dreams of even the Managing Director himself.
Of course, not everyone is looking to buy some of his products, but some of them are. And those are, are doing just that.
All thanks and praise then to Susan Boyle, Britain's Got Talent, and that cunning computer fella that eats Kentucky Fried all day at the electronics manufacturer.
Welcome to the brave new world of the Internet. I don't know about you, but I can feel a song coming on.
Top Products featured this issue
[1] HMR 3400 PROVIDES LOW-POWER TILT MEASUREMENT
(Inertial Aerosystems UK, 21 Apr 2009)
Inertial Aerosystems announce the availability of a new low-cost digital compass module manufactured by Honeywell.
> Quick link to request free details direct from the supplier:
[2] LINEAR TECHNOLOGY OFFERS LTC3642 BUCK CONVERTER
(Linear Technology Corp, 17 Apr 2009)
Linear Technology has unveiled the LTC3642: a 45V input-capable synchronous buck converter that can deliver up to 50mA of continuous output current from a 3mm x 3mm (or MSOP8-E) package.
> Quick link to request free details direct from the supplier:
[3] TTI OFFERS HIGH-VALUE CAPACITANCE MLCCS
(TTI Europe, 20 Apr 2009)
TTI can now deliver high-value capacitance MLCCs devices rated at 500V DC and higher that will be of interest to power supply and DC/DC converter designers.
> Quick link to request free details direct from the supplier:
[4] AVAGO RELEASES 3.3V HIGH-GAIN OPTOCOUPLERS
(Avago Technologies, 17 Apr 2009)
Avago Technologies has released its second series of hermetically sealed 3.3V high-gain optocouplers for use in aerospace, industrial and military applications.
> Quick link to request free details direct from the supplier:
[5] RDK-203 AIDS STANDBY-POWER REGULATION COMPLIANCE
(Power Integrations, 17 Apr 2009)
Power Integrations has released the RDK-203 reference design kit, a dual-rail power supply with high loop bandwidth and peak power for home-theatre systems with up to 650W audio power rating.
> Quick link to request free details direct from the supplier:
[6] ETX-701 COMPUTER-ON-MODULE LAUNCHED BY AAEON
(Aaeon, 22 Apr 2009)
Aaeon has unveiled a computer-on-module that adopts the low-power AMD Geode LX series processor, designated the ETX-701.
> Quick link to request free details direct from the supplier:
[7] LXC AND LXV PROVIDE LEDS WITH 300W OUTPUT POWER
(Excelsys Technologies, 17 Apr 2009)
Excelsys Technologies has introduced a range of products for professional LED lighting applications with up to 300W of output power.
[8] SUNPOWER EXTENDS SPS-G075 POWER SUPPLY RANGE
(Sunpower (UK), 22 Apr 2009)
Sunpower has expanded the SPS-G075 range of Green Mode AC/DC power supplies to include, dual-, triple- and quad-output models.
[9] DC-DC CONVERTERS CAN DRIVE HIGH-POWER LEDS
(CUI Europe, 20 Apr 2009)
CUI Europe has announced a line of step-down constant current DC-DC converters that have been designed for driving high-power LEDs.
[10] QUANMAX PRESENTS POCKET-SIZED EMBEDDED COMPUTER
(Quanmax, 20 Apr 2009)
Quanmax has announced the Qbox-1000, a pocket-sized fanless embedded computer with an overall height of 40mm.
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Dave Wilson
Electronicstalk editor
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