Product category: Microprocessors, Microcontrollers and DSPs
News Release from: Texas Instruments (April 2001-March 2006) | Subject: Digital media processing
Edited by the Electronicstalk Editorial Team on 7 January 2005
Digital media processor
powers novel Kodak camera
The latest digital media processing technology from TI features in the first-of-its-kind Kodak EasyShare One zoom digital camera
As the first camera to use Kodak's newest Colour Science image processor, based on TI's semiconductor technology running Kodak's algorithms, the EasyShare One camera features storage of up to 1500 pictures, in-camera editing, Wi-Fi e-mailing and sharing, and picture printing without using a computer.
This article was originally published on Electronicstalk on 7 January 2005 at 8.00am (UK)
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The camera also features television-quality video with audio at 30 frame/s.
'TI's powerful digital media processor provides a programmable platform that allows Kodak to customise its products, bringing the multiple advanced features that matter to these groups', said Makoto Hatano, Business Manager for TI's digital camera Solutions group.
'The exclusive Kodak Colour Science algorithms combined with TI's high-performance digital media processor has addressed a market targeting people who want to share pictures right from their cameras'.
Kodak's advanced features take advantage of the programmability of TI's digital media processor, which uses digital signal processing (DSP) technology.
As the leader in the overall DSP market, TI combines 25 years' experience in optimising signal processing engines for performance, power and cost.
'The EasyShare One redefines what is possible with a digital camera'.
'We're changing the digital photography experience from point-and-shoot to point-and-share', said Greg Westbrook, Vice President, Eastman Kodak Company.
'We have combined the power of digital picture taking, intelligent organisation, the freedom of wireless, and sophisticated picture sharing into a single innovative product'.
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