Product category: Communications ICs (Wired)
News Release from: Bluefish Technologies
Edited by the Electronicstalk Editorial Team on 12 April 2005
Reorganisation promises a competitive
edge
Bluefish Technologies has reorganised to ensure it can provide customised SIM products and services at the lowest cost.
Adopting a different strategic approach to its competitors in its core business of supplying SIM cards to the wireless communications market, Bluefish Technologies has reorganised to ensure it can provide customised SIM products and services at the lowest cost "By streamlining our supply chain and continuing to outsource all manufacturing to a variety of partners, while keeping security, quality and intellectual property in-house, Bluefish has ensured it can deliver above customer expectations", says Pieter Swanepoel, Group Head of Marketing at Bluefish Technologies
This article was originally published on Electronicstalk on 25 Mar 2002 at 8.00am (UK)
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Through contracting numerous regional manufacturing partners, the company is able to meet any capacity needs in the shortest time possible while ensuring production is only handled by companies with the best quality and security assurance processes.
The reduction in traditional factory overhead costs and restrictions means Bluefish is an adaptable partner better able to meet customer needs cost-effectively.
Launched in 2000 in Germany, Bluefish is a relative newcomer to the cellular market.
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It sees major opportunities in the pan-European region, including Eastern Europe and Russia, and because of this is enhancing its technical capabilities and support in the region.
Bluefish also sees optimal growth in the emerging markets of Africa, Asia and South America.
The cellular communications market in these areas is not yet saturated, allowing the company scope to prove the effectiveness of its business model.
Its Africa office, located in Johannesburg, serves the local cellular industry and is set to expand into the growth spots in Africa.
"Our edge in the hotly contested emerging markets is the ability to deliver a full service to our clients", adds Swanepoel.
"Producing quality at low cost is enough to get you noticed, but it will not always guarantee the deal".
"Service is what counts and we provide a range of services, from creative artwork to customised application and solution development".
"Should a customer require specific functionality, our local developers are able to produce a complete, tested application in as little as two weeks".
Bluefish delivers the chip modules along with its operating system software preloaded to manufacturers.
From there the final product is finished, complete with the appropriate branding and packaging - be it a calendar stand, a business card case or a blister pack - and delivered to the client.
Constant communication is a vital part of the service offering, keeping clients informed of the status of their orders and what new solutions are available from Bluefish.
To ensure its customers understand what functionality they can expect from their SIM cards as well as Bluefish's internal processes, regular training sessions are provided on request.
Simply providing SIM cards to telecommunications operators no longer suffices as a business model.
In a market as crowded and competitive as the SIM solutions industry, only those companies with an edge in quality, cost and service can expect to grow.
Bluefish has reorganised its global business model to ensure it has the competitive edge in all of these areas, especially when it comes to taking care of the customer with value-added services.
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