Product category: Communications ICs (Wired)
News Release from: Xemics
Edited by the Electronicstalk Editorial Team on 18 January 2005
Hong Kong is central to Asian ambitions
Xemics is expanding its presence in the Asia Pacific market, with a new branch office based centrally in the heart of Hong Kong
Swiss fabless semiconductor company Xemics is expanding its presence in the Asia Pacific market, with a new Asia Pacific Branch Office based centrally in the heart of Hong Kong. The company reckons the new office will be in an ideal position to deliver its low-power systems-on-chip products and focus on customer needs, from product definition to volume delivery and on-site support.
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Xemics' Asian Branch Office primary goal is to intensify sales and marketing activities in South East Asia.
At present, the Asian market accounts for 20% of Xemics' sales turnover.
With this expansion, the company is aiming to increase that figure to 30% by the end of 2005.
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By being on-site, the Asian Branch Office can provide Asian customers with full services and application support.
Xemics Asia will concentrate on marketing its core activities for portable audio devices, sensing applications, remote metering, short distance wireless communication, Bluetooth, deeply embedded microcontrollers and DSPs, handheld battery-operated applications and GPS.
Hayder Al-Darweesh, currently Director of Sales Asia Pacific at Xemics, will manage the newly created branch office.
'I am very excited about my role in this new endeavour', he said.
'Being based in the heart of Asia (Hong Kong) means that we will be able to generate closer ties with other fast moving semiconductor businesses as well as provide a better service to our partners and customers'.
'We will now have a greater potential not only to develop high-tech partnerships with some of the major players in this industry, but also benefit from having a much larger customer base to work with'.
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