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Product category: Microprocessors, Microcontrollers and DSPs
News Release from: Texas Instruments (April 2001-March 2006) | Subject: Digital media processors
Edited by the Electronicstalk Editorial Team on 21 April 2004

Digital media processors
to transform home uses

Texas Instruments reckons it has delivered a new level of cost-effective performance with its latest digital media processor solution for networked streaming media electronics in the home

The new streaming media solution will enable a fresh level of functionality for consumer electronics, featuring: reduced bandwidth needed for the transmission of video throughout the home; 30% improvement in media storage; music, movies and photos in any format without user action; video to a new class of consumer electronics, including consumer videophones, and digital media adapters; and support for multiple functions on a single product.

'Our research indicates that the number of media receivers and adapters shipped will increase with a compound annual growth rate of 87% year-to-year from 2004 through 2008', said Mike Wolf, Principal Consumer Content and Connectivity Analyst for In-Stat/MDR.

'A driving factor of this expanding market is the evolution of technologies that enable the flow of media throughout the home-and TI is at the heart of this growth with its digital media platform of digital media processors'.

'Consumers will purchase networked home consumer electronics that are affordable, without compromising quality, features and functionality', said Tom Kelly, Business Development Manager for TI's Streaming Media group.

'TI's latest streaming media processor meets this need by providing technology for the next generation consumer electronics while enabling manufacturers to cut their bill of materials in half-and potentially reducing the retail cost of these products by half as well'.

TI's Streaming Media group is working with consumer electronics manufacturers now on products that are expected to hit store shelves in 2005.

Specific products that consumers can expect to see include: digital media adapters that enable consumer electronics products to play audio, video or photos from the Internet or hard disk drive on any type of viewer; desktop LCD video phones and TV video phones that will boast a frame rate of 30 frames per second at CIF resolution on a broadband connection; and DLP, flat panel and LCD televisions with built in media adapters and videophone capabilities, allowing the connection of virtually any product that manages media.

Further down the road, gaming functionality will be built into digital media adapters.

In addition, we will see the emergence of support for high definition in streaming media products.

The programmability of TI's streaming media solutions is key for manufacturers who customise their products to meet consumer needs for increased features and performance.

In addition, the flexibility of the processor enables streaming media electronics manufacturers to cut design time and speed time to market, putting products in the homes of consumers as the market demands.

This programmability and flexibility, along with software offerings and relationships with influential video and imaging third parties, makes TI's digital media processing solutions for the networked home the solution of choice among streaming media product manufacturers.

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