Product category: Analogue and Mixed Signal ICs
News Release from: Texas Instruments (April 2001-March 2006)
Edited by the Electronicstalk Editorial Team on 20 February 2004
Arrow is TI's European star turn
Texas Instruments has presented its European Distributor of the Year 2003 award to Arrow Europe
The award was given in recognition of Arrow Europe's outstanding logistics and fulfilment performance and consistent support of electronics end-equipment customers in Europe who design with TI's broad portfolio of analogue, digital logic, digital signal processors (DSPs) and microcontroller products.
This article was originally published on Electronicstalk on 20 February 2004 at 8.00am (UK)
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'Arrow is honoured to receive this award from one of the world's leading semiconductor suppliers in recognition of the successful relationship the two companies have achieved.
It further encourages us in our objective of providing excellent design support, combined with state-of-the-art logistic services to our customer base', said Germano Fanelli, President of Arrow Europe.
'TI's powerful product portfolio, its outstanding distribution business model and invaluable day-to-day support received from the professional team at TI continually create new opportunities for us and our customers'.
A significant portion of TI's business is transacted through authorised distributors, making a strong relationship with distribution partners a key to TI's success.
The company utilises electronics distributors as an extension of its in-house sales resources to provide a wide range of services to a broad customer base.
'Arrow has shown true commitment to providing first-class service to the electronics end-equipment manufacturers.
Working closely with TI, the Arrow team has been able to provide our mutual customers access to inventory, product training and design assistance to allow them to get their products to market faster', said Paul Scholten, Distribution Director for TI Europe.
'We look forward to continuing along this path together to reach and support every customer, everywhere'.
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