Product category: Microprocessors, Microcontrollers and DSPs
News Release from: Texas Instruments (April 2001-March 2006) | Subject: DM64x processors
Edited by the Electronicstalk Editorial Team on 19 January 2004
Media processors are first
for Windows Media 9
TMS320C64x-based digital media processors have achieved the first real-time video and audio encoder certification for Microsoft Windows Media 9 Series
They have also achieved certification for their real-time video and audio decoder. The first to market with certification means developers can design products today that deliver end-to-end streaming multimedia, from content authoring to delivery and playback for today's consumer electronic devices.
This article was originally published on Electronicstalk on 19 January 2004 at 8.00am (UK)
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Windows Media 9 Series delivers high quality audio and video quality at any bitrate - from dial-up to broadband, for streaming, download-and-play and delivery of content on physical media - with compression improvements over other technologies.
TI's testing has shown efficiencies of 20% for audio and 15 to 50% for video.
The comprehensive platform also provides scalability and reliability, enabling developers to build on existing functionality and integrate technology into complete solutions for advanced audio and video entertainment products.
Built on the high performance architecture of TI's C64xT generation of DSPs, the suite of TMS320DM64x digital media processors brings Windows Media 9 Series audio and video quality to consumer electronics OEMs of set top boxes, personal video recorders, and digital media receivers looking for cost effective and flexible DSP-based designs to keep up with ever changing technology demands.
TI's digital media processors deliver exceptional video quality with next-generation functionality and real-time D1 (720x480) resolution encode and decode at 30 frames per second using Windows Media 9 Series.
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Additional performance improvements, including high definition decode, along with standard definition encoder and decoder certification, will be demonstrated at the TI 2004 Developer Conference on 18th to 20th February 2004.
'TI's technology strengths in digital media, relationships with influential video and imaging third parties, and industry-leading processing performance provides the total systems solution needed to develop a broad range of high-quality video products', said Amir Majidimehr, Vice President of Windows Media Technology at Microsoft Corp.
'The programmability and flexibility of the DM64x processors will promote the adoption of Window Media 9 Series on a wide spectrum of multimedia consumer electronics devices that can be distributed in and beyond the home'.
Leveraging TI's technology and network of video and imaging third parties, enables consumer electronics OEMs and networking equipment manufacturers to reduce their design time, lower overall system cost and bring products to market quickly.
TI has collaborated with numerous development partners to offer production-ready reference designs, embedded operating systems and media codecs that device manufacturers can easily port to this suite of digital media processors.
'Microsoft Windows Media 9 Series certification demonstrates our commitment to provide customers with easier product integration and differentiation, as well as assuring faster time-to-market', said Greg Delagi, Vice President, DSP, TI.
'By achieving certification on the DM64x digital media processors and the availability of our development kit, integration has just become easier for designers of these digital audio and video products'.
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