Product category: Microprocessors, Microcontrollers and DSPs
News Release from: Rutronik Elektronische Bauelemente
Edited by the Electronicstalk Editorial Team on 15 June 2006
Rotthoff takes on international distribution
Rutronik Elektronische Bauelemente is consolidating the management of its international distribution activities into one key pan-European position filled by Frank Rotthoff
Rotthoff is an experienced industry insider who has been appointed to the post of Sales Director Europe. He is responsible for the entire distribution region spanning 23 European countries except Germany, and reports directly to Thomas Rudel, Managing Director of Sales and Marketing. The management of the distribution activities within Germany remains unchanged in the hands of Manfred Machner.
This article was originally published on Electronicstalk on 15 June 2006 at 8.00am (UK)
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Rotthoff has set himself the target of substantially expanding the international business of this broadline distributor in neighbouring European countries.
As a prerequisite for this, Rutronik will be looking to forge ahead further with the strategic alignment of its international distribution organisation and the European harmonisation of its service range and structures.
By doing this, Europe's top-three distributor satisfies all the requirements for tapping into significant growth potential in future.
In his career to date, Frank Rotthoff has focused from a very early stage on international and worldwide activities, initially in the field of machine, plant and process technology and since 1989 in the semiconductor business.
This was followed by many years of international management experience and responsibility in marketing with a strong emphasis on distribution with leading manufacturers of semiconductors.
'As the largest independent distributor with a European origin, recent years have seen Rutronik invest heavily in the expansion of its European distribution and marketing organisation', explains Rotthoff.
'This puts us in an ideal position to support our customers throughout the area with commercial and technical expertise'.
'Our clear commitment to Europe guarantees that our customers receive optimum service due to the different market cycles and far-reaching independence from global supply and allocation constraints'.
'After many years of working in large corporations with non-European origins, it is precisely this set of circumstances that inspires me'.
'With our highly motivated and professional team, we shall continue to grow in Europe and remain a reliable partner to our customers'.
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