News Release from: Rutronik Elektronische Bauelemente
Edited by the Electronicstalk Editorial Team on 23 February 2006
Micronas signs for extended coverage
Rutronik and Micronas have extended their partnershipwith a pan-European franchise for the Micronas Automotive Division and a Central European franchise for the Consumer Division.
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Rutronik Elektronische Bauelemente and Micronas are continuing their successful long-standing partnership in the new year with a pan-European franchise for the Micronas Automotive Division and a Central European franchise (Germany, Austria, Switzerland, France) for the Consumer Division. As one of the highest volume distributors for the Micronas Automotive Division, Rutronik has succeeded in further extending its position within the distribution network of this semiconductor enterprise. In the last five years alone, Rutronik's Micronas product group has recorded a sales figure that has grown from Eur 1.5 million in 2000 to Eur 6.5 million in 2005.
The partners ascribe the success of the line primarily to the cutting-edge products of the manufacturer and to the design-in expertise of the broadline distributor.
Rutronik regards itself as a systems and solutions provider and supports its customers across Europe throughout the entire product cycle - from the product idea through to the production stage.
Rutronik competence centres for automotive, industrial, wireless, lamp ballast, SMPS, motor control and displays product divisions offer a high degree of technical expertise and high level support throughout Europe.
The Micronas consumer portfolio includes ICs for the sequencing of images, sound and data in consumer electronics and multimedia equipment.
The automotive products range from Hall sensors to motor control units, for security and comfort systems, in addition to controllers for the electronic instruments used in automotive engineering.
Thomas Rudel, Director of Sales and Marketing at Rutronik, comments: 'The sales increase of several hundred percent we have achieved within the Micronas line speaks for itself and for our expertise as a design-in distributor'.
'Particularly these value added services - from the application design through to supply chain management - have turned out to be the distinguishing factor for a first-rate distributor'.
The Micronas franchise is a striking example of a distribution partnership that has grown over the years.
As far back as 1993, the companies signed their franchise agreement for Germany, which has been gradually extended to Central Europe (Consumer) and to the whole of Europe (Automotive).
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