Product category: Microprocessors, Microcontrollers and DSPs
News Release from: Rutronik Elektronische Bauelemente
Edited by the Electronicstalk Editorial Team on 21 June 2005
Fujitsu signs for Europe-wide coverage
Rutronik Elektronische Bauelemente has signed a franchise agreement with Fujitsu Microelectronics Europe (FME) covering the whole of Europe
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Rutronik's universal presence throughout Europe affords the company ideal distribution channels into FME's most important markets for automotive, multimedia, mobile communications, networking/telecommunications, digital audio and industrial applications. The partnership encompasses the entire FME product portfolio, including ASICs, microcontrollers, graphics display controllers, DVB front-end solutions, MPEG-2 decoders/encoders and fingerprint sensors.
Collaboration allows the two firms to bundle their extensive operations in the European market, Rutronik obtaining another leading manufacturer for the entire European territory, and FME benefiting from the potential for increased market penetration.
'Our goal is to offer our customers throughout Europe a product spectrum that is as well integrated as possible, offering products from the leading manufacturers across all segments', explained Thomas Rudel, Director of Sales and Marketing for Rutronik.
'This partnership with Fujitsu Microelectronics is thus a key addition to our portfolio'.
Further reading
Distribution agreement expands over Europe
Rutronik and Infineon Technologies are to extend their distribution agreement to include the UK, Ireland, Spain and Portugal, along with South Africa
Wireless workshops to cover 20 European cities
'Think wireless' is the motto for the coming year at Rutronik Elektronische Bauelemente
Offering an array of representative manufacturers from all over Europe is of central importance to Rutronik, especially as regards consulting with and supporting customers in the development of end products.
This is Rutronik's strategy for addressing the rising demand for non-manufacturer-specific applications.
Rutronik has concluded a series of new distribution partnerships since the start of the year and expanded existing agreements, including pan-European distribution deals with semiconductor manufacturer Diodes and plug connector specialist JAE and expansion of its Osram OS franchise to include Italy.
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