Brand-Rex signs for midspan technology

Network cabling specialist Brand-Rex has signed an OEM deal with PowerDsine, the pioneer in power over Ethernet solutions.

Cabling specialist Brand-Rex has signed an OEM deal with PowerDsine, the pioneer in power over Ethernet (PoE) solutions.

Under the deal Brand-Rex will be launching SmartPower, which will see the introduction of the PowerDsine 6000 PoE series of products into the UK's new-build and upgrade marketplaces.

Structured cabling is at the heart of all today's data networks, and new technologies such as WLAN, IP telephony and network cameras, are becoming increasingly commonplace.

PoE integrates Power and data onto one single cabling infrastructure, supporting Category 5e performance up to 100m and eliminating the need to have AC power available at all locations.

Increased resilience is achieved by connecting an uninterrupted Power supply (UPS) to the PoE injector in a centralised location.

Costs of new technologies being added to the network can be eliminated when a midspan PoE infrastructure is adopted as a core part of the structured cabling installation.

PowerDsine CEO Igal Rotem said: "We are extremely pleased that Brand-Rex has selected our power over Ethernet midspan technology for its customers who are demanding standard-compliant power over Ethernet technology".

"PowerDsine's PoE midspan technology is ideal for Brand-Rex customers who wish to PoE-enable their network, while protecting their investment in existing Ethernet switches".

"Today, upgrading networks is critical for the cost-effective deployment of VoIP phones, wireless LAN access points and IP-based security surveillance systems".

"We chose PowerDsine's power over Ethernet technology because the company is a recognised market leader with an industry-proven PoE solution".

"The SmartPower product set falls within Brand-Rex's focused attack on new intelligent network connectivity solutions, under the "Smart" banner".

"Other technologies in the range include the SmartPatch intelligent infrastructure management solution, and the SmartWave wireless enterprise platform", said Ian Wilkie, Head of Marketing, Brand-Rex.

Under the agreement, Brand-Rex will sell and support SmartPower through its extensive, specialist value added reseller and installer network, which will provide a full range of pre- and post-sales services, including site surveys, network design, deployment, configuration and commissioning.

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