Product category: Microprocessors, Microcontrollers and DSPs
News Release from: NXP (formerly Philips Semiconductors)
Edited by the Electronicstalk Editorial Team on 2 June 2004
Programme provides distributor incentives
Philips has launched a global design-win programme aimed at streamlining worldwide distributor support
Philips has launched a global design-win programme aimed at streamlining worldwide distributor support and reward based on clearly defined guidelines for key focus products, global design registration and tracking. The programme efficiently tracks design-win projects, from registration to sales conversion, and sets out to equitably reward distributors for "focus" design-in products regardless of where a design win was secured and where volume manufacturing ultimately occurred.
This article was originally published on Electronicstalk on 2 June 2004 at 8.00am (UK)
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Supported by its RosettaNet-compliant PRO Global design registration tool, Philips' programme enables design-win projects to be tracked from region to region.
It also provides supply-chain partners with instant visibility to the status of all design-win projects.
In addition, Philips has categorised its design-win product portfolio into three product categories - focus, advanced and foundation - targeted towards application areas such as audio/video and multimedia signal processing, connectivity (USB, CAN and I2C), identification, power management and control (LPC700/900 and ARM microcontrollers) - so distributors know where to focus their efforts.
"With the introduction of this system, Philips joins an elite group of suppliers to proactively address the need for distributors and suppliers to collaborate on designs across geographic boundaries", said Jan Salsgiver, Vice President Global Strategy and Operations for Arrow Electronics.
"Avnet is pleased to participate with Philips in the launch of its new global design-win programme".
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"We believe the programme will serve as a key element for Avnet's continued success with Philips".
"Philips was one of the first suppliers to partner with Avnet in a global capacity by implementing the RosettaNet 5C2, 5C3, and 5C4 PIPs", said Lalit Wadhwa, Avnet, Director, Worldwide Business Migration.
"These PIPs dramatically reduce the design tracking time on opportunities that migrate from one region of the world to another".
"Under this new programme, distributors will be rewarded for capturing design-win opportunities as they migrate from region to region".
"We are excited that Philips has initiated this programme, and we look forward to working with them to ensure its success".
Philips will also deploy local support teams and conduct product training to ensure that field application engineers (FAEs) are fully conversant with Philips' design-win portfolio.
"The prevalence of global outsourcing and manufacturing can put a strain on the distribution channel", said Pascal Langlois, Senior Vice President, Channel Management and MultiMarket Semiconductors, Philips Semiconductors.
"As the number-two supplier into distribution, we wanted to be as supportive as possible of our distributors' engineering efforts".
"One of the goals of this design programme is to help ensure that distributors worldwide are consistently well supported and rewarded equitably to encourage greater efforts in demand creation".
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