Digi-Key to help with design-in strategy

ON Semiconductor has signed a distribution agreement with Digi-Key Corp, a leading global distributor of quality electronic components.

ON Semiconductor has signed a distribution agreement with Digi-Key Corp, a leading global distributor of quality electronic components.

The relationship will allow ON Semiconductor to make its products more accessible to designers in the critical early stages of their designs as well as generally expanding the distribution of its products to research and development firms and academia.

"As ON Semiconductor increases the pace at which it rolls out new products and solutions for our customers' application challenges, it is vitally important to improve early access to these products", said Bob Mahoney, ON Semiconductor Vice President for Channel Sales.

"We chose to partner with Digi-Key because of their core competency in creating brand awareness through their catalogue publications which reach over 200,000 engineers a year and their proven ability to ship samples, literature, evaluation kits and early production quantities within the same day".

"As power management becomes increasingly more important to our customers and the success of their innovative designs, Digi-Key is proud to offer ON Semiconductor's devices that lead the industry in performance and quality", said Mark Larson, Digi-Key President.

"Digi-Key has focused its attention on the electronics design community and we provide an important channel for ON Semiconductor to execute on its 'design in' strategy".

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