News Release from: Nu Horizons Electronics Corp
Edited by the Electronicstalk Editorial Team on 10 March 2004
Xilinx extends distribution support to India
Xilinx has extended its long-standing product service and market distribution agreement with Nu Horizons Electronics Corp to cover India.
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Xilinx has extended its long-standing product service and market distribution agreement with Nu Horizons Electronics Corp to cover India. This agreement is effective immediately and marks the first franchise agreement outside of North and South America between the two companies since their partnership inception in 1987. "As Asia Pacific continues to play a prominent strategic role in Xilinx's global expansion, we are pleased to add Nu Horizons to our worldwide distribution network", said David Loftus, Managing Director of Asia Pacific at Xilinx.
"The Nu Horizons demand creation model has led to a successful partnership between our organisations.
This model, combined with our aggressive growth strategy for all programmable logic devices, made expanding into India our next logical step".
Nu Horizons will manage the Xilinx distribution programme from its existing facility in Bangalore, in addition to its New Delhi facility, which is scheduled to open in April 2004.
The distribution of all Xilinx FPGAs, CPLDs, software and development tools and intellectual property cores, as well as all demand creation and engineering support, will also be regionally based from the two locations.
Vick Aggarwala, President of Nu Horizons Asia Pacific concludes: "Xilinx's leadership in the programmable logic space enhances the existing strengths of our product portfolio in India.
Our commitment to provide leading-edge technologies, coupled with the Xilinx reputation for supreme quality and performance, will provide seamless global support and long-term success to our growing customer base within the region".
In related news, Xilinx has recently set up the Xilinx-CMC India Development Centre (XIDC) in Hyderabad, India.
As one of Xilinx's first research and development facility in Asia Pacific, the centre will focus on developing FPGA solutions targeted at high-growth markets, such as digital consumer electronics, automotive and communications.
The centre was developed in strategic partnership with CMC, a Tata Group company and leading provider of embedded and real-time hardware and software solutions in India.
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