Product category: Reference Designs
News Release from: Freescale Semiconductor
Edited by the Electronicstalk Editorial Team on 17 January 2002
Benq bases 2.5G
design on Motorola platform
Motorola SPS is to provide Benq with its 2.5G Innovative Convergence (i.250) platform
The i.250 platform is a comprehensive silicon-to-software solution for building smart 2.5G (GSM/GPRS) wireless handsets. The scalable, highly integrated i.250 platform combines an advanced chipset with a development environment, field-proven GPRS software protocol, type certification support, and low system cost to support a complete range of voice-centric, voice/data and data-centric products.
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Taiwanese original design manufacturers (ODMs) such as Benq are assuming an increasingly central role in the delivery to market of mobile handsets, as a growing number of leading cellphone OEMs draw heavily upon ODMs to supply everything from phone components to full design and manufacturing services.
In a highly collaborative design process, the ODMs translate OEM specifications into reality, lending specialised expertise to refine the designs, cut overall costs, and meet special market requirements.
These long-term relationships help the OEM vendors diversify their product lines and get to market quickly.
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Additionally, because a greater value is placed on embedded intellectual property silicon, software and services provided by total system solution suppliers, such as Motorola, advantages also include more cost-effective manufacturing, along with a scalable foundation for migrating to 3G and beyond.
"We are excited to be working so closely with Motorola to bring leading-edge wireless products to market so quickly", said Irwin Chen, vice president and general manager of Benq's Wireless Business Unit.
"With the early adoption of Motorola's i.250 platform, Benq will be able to enhance its competition in the ODM business for wireless devices".
"Benq is a dominant manufacturer of wireless communication devices, and we are pleased to team with a company of its stature", said Pete Shinyeda, corporate vice president of Motorola's Wireless and Broadband Systems Group.
"This unique collaboration between industry leaders should help set a new industry standard.
The i.250 platform gives ODMs and OEMs foremost capabilities for building their next-generation handset solutions.
A key reason why Benq chose this platform is because it reduces system cost and vastly speeds time to market.
Given Benq's outstanding engineering capabilities, we look forward to a great alliance".
"Motorola recently hit a technical milestone when it made its first call in Asia with the i.250 platform.
We believe that our i.250 GSM/GPRS platform solution will enable ODMs like Benq to maximise both market share and profit margins with next-generation handsets", added Shinyeda.
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