Product category: Design Services
News Release from: ML Electronics
Edited by the Electronicstalk Editorial Team on 20 May 2008
Alliance delivers complete design
service
MLE and PDD will take a holistic approach to design challenges, looking at the system in its entirety rather than just from a single perspective.
UK electronic design specialist MLE is working with product innovation consultancy PDD to deliver a complete design service for medical electronics and other technology products Together, MLE and PDD can take a holistic approach to design challenges, looking at the system in its entirety rather than just from a single perspective
This article was originally published on Electronicstalk on 30 Jul 2004 at 8.00am (UK)
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The partnership gives MLE customers access to PDD's award-winning capabilities to look at the user experience of medical and other electronic systems, and gives PDD access to the electronic engineering resources of MLE.
Both companies have exceptional track records in their fields, offering the experience, structure and project management skills to support a portfolio of blue chip and entrepreneurial clients across a range of industry sectors.
According to Mike Lloyd, Managing Director of MLE: "PDD shares our creative and enthusiastic business culture - which helps us both to exceed our customers' expectations by approaching design challenges from completely new perspectives".
"Partnering with PDD gives us access to their ability to look at the whole interaction between the user, the environment and the product".
"Effective industrial design is a great way to differentiate products in the market, and can make a huge difference in overall market acceptance".
Alun Wilcox, Director of Medical at PDD, adds: "Over 50% of our business is in medical systems, a growing proportion of which now include electronics at some level".
"MLE gives us a partner with highly complementary strengths, who shares our flexible, responsive approach and our passion for great design".
"They offer a very broad range of analogue and digital electronic engineering skills, extending from embedded systems and power, to instrumentation and software".
The creativity of the PDD and MLE design teams has been endorsed by a raft of coveted awards.
MLE received recognition at the IDEA awards 2006 (highly commended in the Innovative Small Company category), Investors in People award and won the Dyson award for Engineering in the 2005 Wiltshire Business of the Year awards.
Over the past 12 months PDD has won eight international awards for excellence in innovation, most recently a much coveted iF product design award for the Merck Serono easypod device.
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