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Product category: Communications ICs (Wireless)
News Release from: Cambridge Silicon Radio
Edited by the Electronicstalk Editorial Team on 07 September 2005

Bluetooth gizmo to keep charity ride on
track

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Employees from CSR are to join the British Heart Foundation London to Paris sponsored cycle ride taking place from 10th to 12th September 2005.

Employees from CSR are to join the British Heart Foundation London to Paris sponsored cycle ride taking place from 10th to 12th September 2005 To ensure the team, led by Gordon Petrie, CSR's VP of European Sales, does not end up in Newcastle by mistake, they will be guided on their travels by the TomTom Rider, the first portable navigation system specifically designed for two wheels, with directions dictated via Bluetooth to a headset

The sponsored ride is being organised by the British Heart Foundation to help fight heart and circulatory disease and is expected to raise a "four figure" sum.

The CSR team of four will be one of 30 teams taking part in the three-day relay cycle challenge.

Starting at Greenwich, beside the Royal Observatory in London, the riders will go through the Kent countryside before boarding the ferry at Folkestone, and then through sleepy French villages and scenic countryside around Boulogne, before ending in front of the Palace of Versailles.

TomTom's new GPS navigation system, the TomTom Rider fits onto a motorbike or cycle handlebars and, using Bluetooth wireless technology from CSR, dictates directions via a headset fitted in the rider's helmet or worn over the ear.

TomTom Rider also handles phone calls using a Bluetooth headset.

The TomTom Rider is water-resistant and battery operated and also offers a unique glove-friendly touch-screen operation Other members of Petrie's team include: Luke D'Arcy, Product Marketing Manager; Gary Craggs, Cellular Phone Specialist; and Alan Woolhouse, VP Communications at CSR.

Gordon Petrie, CSR commented: "We're really looking forward to this trip".

"We are not the world's greatest cyclists so it is likely to be tough - but it really is a great cause so I am sure it will all be worth it if we can raise the sum we're anticipating".

Petrie continued: "The TomTom navigation kit with Bluetooth will make sure we don't get lost en-route, and will also allow us to locate nearby vineyards so we can rehydrate on our way to the French capital".

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