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Product category: Communications ICs (Wireless)
News Release from: Cambridge Silicon Radio
Edited by the Electronicstalk Editorial Team on 27 May 2005

Bluetooth shipments pass
100 million milestone

CSR has now shipped more than 100 million Bluetooth chips since its foundation, with devices manufactured by Advanced Semiconductor Engineering (ASE)

This significant milestone reflects the fact that Bluetooth is growing in popularity for existing applications such as mono headsets and mobile phone handsets. Bluetooth is also being adopted in wider applications such as in-car infotainment and newer applications such as stereo music streaming.

Over 100 million Bluetooth chips were manufactured and shipped from the Chung Li (ASECL) and Kaohsiung (ASEK) facilities of ASE, a well-established, long-term partner of CSR.

As the world's leading semiconductor assembly and test service company, ASE has made strategic investments in capacity and technology, enabling it to meet CSR's escalating demand for packaged Bluetooth chips.

'The recent fire at ASECL, has caused some disruption in the delivery of CSR's BlueCore chips', noted John Hodgson, CEO, CSR.

'However, ASE has quickly deployed manpower, material, and equipment to alternative ASE facilities at Chung Li, Kaohsiung, and Shanghai and is working hard to satisfy our customer orders in the shortest possible time'.

He continued: 'Our team has been working closely with ASE for over five years'.

'We appreciate the company's excellent semiconductor assembly and test solutions, backed by a superior customer service and support organisation'.

'We look forward to continuing this relationship as we collaborate on advanced packaging technologies for our leading-edge Bluetooth chips'.

CSR's wafer fabrication partner is the Taiwan semiconductor manufacturing Company (TSMC) 'The past 12 months have seen huge growth in the number of Bluetooth-enabled devices', Hodgson continued.

'Consumers now expect their mobile handsets to incorporate Bluetooth, a demand which device manufacturers have understood and built into their designs'.

Demonstrating this trend, Samsung launched its first Bluetooth-enabled GSM handset at the end of 2004 and CSR counts other global players such as LG, Motorola, Nokia, Panasonic and Sharp among its cellular customers.

Embedded Bluetooth is also gaining more ground in PC hardware, in-car infotainment and hands-free systems, home entertainment and personal music systems.

'The speed with which we have reached over 100 million chips shipped, indicates the strength of demand for Bluetooth in the global market', added Glenn Collinson, Sales Director and cofounder of CSR.

'Innovative generations of BlueCore like BlueCore3-Multimedia are now pushing the boundaries of Bluetooth'.

'Popular applications such as wireless stereo headsets which can connect to a phone and separate music sources, handling calls as they are received, are now a mass-market reality'.

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