News Release from: ZBD Displays
Edited by the Electronicstalk Editorial Team on 11 October 2005
Electronic shelf-edge labelling helps cut waste
Targets for reducing food and packaging waste set by the Courtauld agreement will not be met unless product labelling strategies in supermarkets are updated.
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Targets for reducing food and packaging waste set by the Courtauld agreement will not be met unless product labelling strategies in supermarkets are updated. This is in accordance with industry analysis from ZBD Displays, which estimates that electronic shelf-edge labelling could reduce the amount of perishable food thrown away by supermarkets daily by as much as 50%. About 10% of all industrial and commercial waste in the UK is produced by the food and drink industry.
To curb these levels, the country's leading supermarkets signed up to the agreement, which pledges to deliver absolute reductions in packaging waste by March 2010 and to identify ways to tackle the problem of food waste.
Electronic shelf-edge labelling enables retailers to instantly adjust the prices and promotional messages of fresh produce with a short life span in line with product lifespan.
The difficulty in changing traditional paper labels has led retailers to adopt a large-scale static pricing model, meaning that huge amounts of food have to be destroyed, rather than sold at reduced rates.
Adoption of scalable pricing models, that can be implemented immediately via electronic displays provide retailers with an effective channel for selling their whole quota of produce.
'Today's electronic shelf-edge and promotional labels can display anything from pricing to promotional messages, and the ability to instantly alter this information is essential for retailers to maintain a competitive edge', said Manoj Thanigasalam, VP Business Development, ZBD Displays.
'The potential the technology holds for helping achieve the Courtauld agreement targets proves that supermarkets be green and still keep the tills ringing'.
Another area in which electronic shelf and promotional labels could be instrumental in helping retailers to meet the promise of the Courtauld agreement is product information.
Currently, packaging is used both to attract and inform.
Today's electronic shelf-edge and promotional labels can display anything from graphs to images to detailed text.
The potential to update the customer is enormous: the shelf can tell the consumer everything from the proportion of the recommended daily amount of a certain vitamin an item contains to the salt content of a range of snacks.
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