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Product category: Embedded Software and Operating Systems
News Release from: Wind River Systems
Edited by the Electronicstalk Editorial Team on 14 January 2002

Proof of concept for enhanced DVDs

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ANT, IBM, InterActual Technologies, OpenGlobe and Wind River have completed the industry's first technology demonstration for the playback of enhanced DVDs in a consumer electronics DVD player

ANT, IBM, InterActual Technologies, OpenGlobe and Wind River have completed the industry's first technology demonstration for the playback of Enhanced DVDs in a consumer electronics DVD player. Enhanced DVDs richly blend the complementary features of DVD-based content with dynamic Internet content to enrich the consumer entertainment experience.

In support of DVD Forum efforts, this "proof of concept" demonstrates the practicality of performance, time to market and cost targets required for near term success of enhanced DVD technology.

With these technologies, movie studios and other DVD content publishers can now build on their enhanced content development efforts already under way with InterActual.

"New Line is very interested in expanding our DVD-ROM creative efforts, presently targeted for the nearly 20 million US households with a DVD-ROM computer, to these types of enhanced DVD players in the living room", said Michael Mulvihill, Vice President of Content Development for New Line Home Entertainment.

"We see a tremendous opportunity in combining today's movie viewing experience with the web to offer consumers additional content and ongoing value".

ANT, IBM, InterActual, OpenGlobe and Wind River have combined technologies to support current standardisation efforts at the DVD-Forum.

The results demonstrate that this type of enhanced DVD player can be brought to market offering consumers a compelling entertainment experience while offering system manufacturers a cost-effective implementation.

For Enhanced DVD to reach its full potential it must be widely embraced by everyday consumers.

That means providing a robust solution that is fast and responsive, has rich graphics capabilities, provides flawless presentation of audio/video content, is easy to use, and that has longevity, all at an acceptable consumer price point.

"The living room is one of the most fascinating areas of the home for interconnectivity opportunities.

Wind River is pleased to be able to supply the VxWorks real-time operating system, Tornado integrated development environment (IDE), key networking protocols and development expertise to the team creating such an innovative and compelling product", said Dave Fraser, group vice president and general manager of Wind River's Networking business unit.

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