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Product category: Communications ICs (Wired)
News Release from: Texas Instruments (April 2001-March 2006)
Edited by the Electronicstalk Editorial Team on 24 October 2005

Programming is key to mobile TV take-up

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If the right mix of entertainment, news, sports and pop-culture programming isn't available for cellphones, mobile TV will not meet its full potential, according to TI's Doug Rasor.

Advances in mobile digital TV technology and the impact this growing industry will have on broadcasters, content providers and consumers were key topics presented by Doug Rasor, Vice President and Manager of Worldwide Strategic Marketing for Texas Instruments, at the closing keynote during the Society of Broadcast Engineers' annual conference held last week "Mobile TV combines the two most popular consumer products of our time, the mobile phone and television, providing broadcasters, networks and content providers access to an untapped market of 1.6 billion cellphone subscribers for their programming", Rasor said