German reseller to drive power expansion

B+w Electronic Systems is set to become the exclusive reseller, system designer and manufacturer of Lineage Power based systems in EMEA markets.

Lineage Power (formerly Tyco Electronics Power Systems) has signed a letter of intent for Germany's b+w Electronic Systems to become the exclusive reseller, system designer and manufacturer of Lineage Power based systems in European, Middle Eastern and African markets.

The planned agreement will create a strategic partnership between the US-headquartered designer and manufacturer of world-class power systems components and Europe's leading systems integrator and service provider.

"In joining with b+w Electronic Systems, Lineage Power will substantially enhance its offering to its EMEA customers by offering installation, engineering and integration services as well as innovative energy saving systems solutions built around Lineage Power's superior products", says Lineage CEO Roger Stonecipher.

Heinrich Walterfang, b+w Electronic Systems Chairman and CEO, describes the proposed agreement as "a remarkable step forward for both companies that will offer better value and advanced technology in the burgeoning EMEA market".

"Both b+w Electronic Systems and Lineage Power are the leading companies in their respective sectors", says b+w Electronic Systems' Director of Corporate Development Ari Kestin, who will lead the integration process.

"Joining forces will allow us to leverage our talents to better serve our combined customers in the EMEA region".

A formal agreement is expected to be finalised within weeks, with implementation to follow shortly thereafter in this fertile market for telecommunications equipment and services.

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