Product category: Communications ICs (Wireless)
News Release from: Nemerix
Edited by the Electronicstalk Editorial Team on 27 September 2006

Rep alliances expand
N American coverage

Nemerix has expanded its North American sales organisation by forming alliances with multiple component manufacturer representative firms

Nemerix today announced alliances with Beta Technology Sales, Forte Technology Sales, J-Squared Technologies and Bravo Sales to address the increasing demand for its GPS offerings throughout North America. Each partner organisation is an electronic component manufacturer representative firm with multiple offices throughout their respective territories.

These companies feature dozens of technical sales professionals, who work strategically with leading manufacturers to deliver the technologies that are embedded into handheld mobile devices and other applications.

Illinois-based Beta Technology provides manufacturers with a host of complementary technologies - including single chip Bluetooth solutions from Cambridge Silicon Radio, single-chip ZigBee Wi-Fi solutions from Ember, and programmable logic solutions from Xilinx.

Beta Technology has now incorporated Nemerix' GPS integrated circuits into its line card.

'We work closely with our top-tier OEM customers while they are in the early stages of architectural development and product definition'.

'We've added Nemerix to our portfolio because GPS technologies are rapidly making their way into all kinds of handheld wireless devices', said Joseph Cervenka, President of Beta Technology Sales.

'We're familiar with all of the major GPS suppliers, and think Nemerix' technology provides the best performance, with the lowest power requirements and the lowest overall cost of any GPS integrated circuit available'.

Each of these new sales partners will report to Nemerix' Americas Vice President of Sales, Michael Thompson.

They will work in a complementary fashion with Nemerix' internal key accounts managers to help drive the company's offerings further into top-tier OEM and ODM accounts.

Beta Technology Sales will focus on manufacturers in Illinois and Wisconsin.

Forte Technology Sales will address accounts throughout Silicon Valley and Northern California.

J-Squared Technologies will work with manufacturers throughout the Pacific Northwest and Canada.

And Bravo Sales will focus on the South-Central USA and work with manufacturers throughout Texas, Louisiana, Oklahoma and Arkansas.

'The alliances we've announced today have expanded our sales capacity, and they'll bring us into new accounts at a more strategic level than what we could achieve via a stand-alone approach', said Michael Thompson, Americas Vice President of Sales for Nemerix.

Nemerix' GPS technologies are specifically designed for mobile products including personal navigation devices (PND), tracking devices and cellphones.

The company's integrated circuits combine unmatched power, performance and accuracy with the industry's smallest form factor - which requires less than one-third the battery power of competing offerings.

Nemerix' expertise spans the entire GPS market, including the development of numerous space and ground segment RF solutions for customers around the globe.

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