Chinese office to promote more active role

Altium is setting up a representative office in China and strengthening its reseller network.

Altium is setting up a representative office in China and strengthening its reseller network.

With the new office, the company will take on a more active role in the Chinese electronics design market and work more closely with its newly appointed reseller network.

"We see China as a very important market because their electronics design market is rapidly growing - in both sophistication and size - it is fast becoming an important global centre for electronics design", says Kayvan Oboudiyat, CEO of Altium.

"However to keep up with demand and remain internationally competitive, engineers in China need access to powerful and professional design tools at affordable prices that enable them to take advantage of the latest design technologies.

In order to serve this need, we decided to actively restructure our reseller network in China and establish relationships that provide increased support for both our resellers and customers based in China".

The strengthened network of Chinese resellers comprises: an expanded role for MCU Beijing Open Lab (BOL) System as the official reseller for the Northern provinces; the appointment of Shanghai Sunwei Co as the official reseller for the Eastern provinces; and the appointment of Shenzhen Chinasky Technology Co as the official reseller for the Southern provinces.

Altium's representative office in China will be established in January 2004, and based in Shanghai.

Altium expects that its local office and expanded reseller network will provide Altium current and future customers with a higher level of support, and a platform from which the company can further develop its business in the China region.

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