News Release from: Tao Group
Edited by the Electronicstalk Editorial Team on 4 July 2003
Control centre takes charge of browsing
Qi is a novel brandable control centre for mobile phones and consumer electronic devices.
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Qi is a novel brandable control centre for mobile phones and consumer electronic devices. Designed to deliver an entire applications environment and launcher with fast, desktop-quality browsing and multimedia player functionality, Qi gives operators and manufacturers a completely customisable user interface for web access with all the rich audio-visual functionality associated with a product in the Intent family. Programming language independence makes Qi and Intent the world's most open target wireless platform for content creators.
C, C++, J2ME and PersonalJava programming languages and advanced scripting and markup languages are fully supported.
Content created has crossdevice binary portability and can be delivered using either thin or fat client application deployment models.
No other software platform available today is so robust in its capabilities or capacity to deliver the breadth of multimedia content required to generate revenues allowing each part of the content foodchain to thrive.
For operators, Qi can be an entire web browsing environment giving added value to users on their network, allowing them to launch applications and experience great multimedia within the umbrella of the network's name.
Operators also have the freedom to outsource this branding to virtual-operators or to large corporate customers who would prefer their fleet users to stay within a branded environment.
For manufacturers, Qi offers a quickly deployed, pluggable, value-add component to enable product differentiation.
Because it is based on the Intent platform, Qi is scalable across entire device portfolios facilitating a consistent brand experience whatever the device.
Francis Charig, Chairman and Chief Executive at Tao Group said: "Our emphasis has been on providing an environment to enable the development of the most compelling, revenue generating content by the largest possible development community.
It is crazy that content for network operators is developed by engineers when it is clear from what has happened with the delivery of web services to the desktop, that it is the creative types who are required to deliver the quality of content consumers really want and will pay for.
The Qi software running on the Intent platform delivers on our promises; an open, rich AV environment enabling differentiated products from the device manufacturers and a new level of services for the carriers.
Qi is part of the latest iteration of the Intent platform which reaches the market with the most powerful multimedia product ever conceived and developed for embedded products".
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