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Product category: Recruitment, Reports and Resources
News Release from: Strategy Analytics
Edited by the Electronicstalk Editorial Team on 22 December 2006

Navigation device vendors face
competition

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The increasing push by traditional automotive suppliers into the mobile navigation market presents serious competition for portable navigation device vendors.

Two new Strategy Analytics studies: "Portable navigation competitor analysis metrics" and "Portable navigation market forecast tables 2005-2011", conclude that the increasing push by traditional automotive suppliers into the mobile navigation market, in conjunction with the increasing penetration of GPS capability cellular handsets, presents serious competition for portable navigation device vendors, including TomTom and Garmin Over the last 12 months, there has been a wide range of portable navigation device product launches from traditional automotive suppliers, including Pioneer, Blaupunkt, Sony, Alpine, Audiovox and Siemens VDO