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Product category: Recruitment, Reports and Resources
News Release from: Strategy Analytics
Edited by the Electronicstalk Editorial Team on 13 February 2006
Business users shape wireless data
markets
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Based on its latest survey of cellular business users, Strategy Analytics has broken down the 45 million Western European wireless data business user base into five optimised demand segments.
Between early adopting connectivity junkies and laggard cubicle dwellers, significant untapped potential exists in three key mobile worker segments Understanding how these mobile workers stratify into meaningful segments will dictate winners and losers in the race for the next 100 million users