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Product category: Batteries and Chargers
News Release from: Saft Lithium Battery Division | Subject: MP 144350 rechargeable batteries
Edited by the Electronicstalk Editorial Team on 14 October 2003

Batteries power up audience research by
GPS

Saft lithium batteries are at the heart of a revolutionary device that is helping the advertising industry measure the audience of outdoor posters.

Saft lithium batteries are at the heart of a revolutionary device that is helping the advertising industry measure the audience of outdoor posters The compact battery-powered unit uses the Global Positioning System (GPS) to provide data that makes it possible to calculate the potential audience and advertising value of poster sites