Four-volume catalogue is easier to navigate

A RS Components UK product story

Edited by the Electronicstalk editorial team Oct 5, 2004

RS has undertaken extensive customer research to relaunch its catalogue.

RS has undertaken extensive customer research to relaunch its catalogue.

The new look and feel RS catalogue, known widely as "the industry bible", has been redesigned into a format that makes it easier for customers to find, compare and choose from over 135,000 products, including over 5000 new product additions.

The new catalogue represents a major investment by RS.

The project spanning 2 years involved a team of over 170 people and is supported by a comprehensive launch campaign to inform all UK customers of the changes and benefits.

The new catalogue design was driven by customer research, which identified ways to make the catalogue format easier to use.

RS has reduced the number of volumes in the catalogue from six to four, plus the master index, to provide a more compact, easier to use format containing the complete RS product offer.

This was made possible by the restructuring of sections into more logical technology areas making products easier to find and presenting products in similar groups and ranges to make items easy to compare.

Additionally the pages have been redesigned for clearer visibility of product information, including attribute tables and clearer pricing, all of which improves the customer's ability to choose the right product.

Klaus Goeldenbot, RS UK General Manager said: "We know that the role we play in supplying British Industry with our 135,000 products is important, so for us to improve this process is a great achievement".

"We are delighted that the significant investment we have made in our key asset has resulted in a new catalogue that is now much more helpful to customers than ever before".

"We are also undertaking a major integrated launch campaign to tell all our customers of the improved experience they can have when choosing RS".

In summary, the new RS catalogue was developed to meet customer needs and provides the complete RS offer in a more logical and intuitive way, delivering a more compact and easy to use format that sets new standards for B2B catalogues.