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Product category: Programmable Logic Devices
News Release from: QuickLogic | Subject: Customer specific standard products
Edited by the Electronicstalk Editorial Team on 14 September 2007

Programmable devices enable mobile
differentiation

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Owen Bateman of QuickLogic explains to Laurence Marchini why customer specific standard products are made for the mobile market.

Not so very long ago, if you had suggested to any designer of mass-market mobile devices that he or she would be better off using programmable logic in his or her design you would probably have been shown the door very quickly And the reasons cited would have been entirely plausible on the various grounds that programmable logic is too expensive; too power hungry; takes up valuable PCB space etc

And what could it bring to the design that couldn't be done by traditional means? Now, according to Owen Bateman, Director of Sales in Northern Europe for QuickLogic, the increasing complexity of even low-end mo