Product category: Communications ICs (Wired)
News Release from: Oxford Semiconductor
Edited by the Electronicstalk Editorial Team on 11 April 2006
Oxford branches out to Silver Birch
Oxford Semiconductor has appointed Silver Birch Marketing as its exclusive distributor in the UK.
Oxford Semiconductor has appointed Silver Birch Marketing (SBM) as its exclusive distributor in the UK A division of the specialist component distributor Advanced Power Components (APC), SBM will support the complete Oxford Semiconductor product line, comprising USB interface ICs, serial communication bridges, FireWire and USB storage interface ICs and FireWire audio controllers
This article was originally published on Electronicstalk on 13 Dec 2001 at 8.00am (UK)
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Caroline Morgan, EMEA Sales Director at Oxford Semiconductor commented: "This is very much a strategic distributor appointment".
"Silver Birch provides a real focus on industrial product manufacturing, a sector in which the recently extended Oxford product range has a great deal to offer".
She continued: "Last year's acquisition of USA based Transdimension means we're now offering customers a complete portfolio of USB connectivity ICs, which perfectly complements our existing range of high-performance FireWire, USB and serial communication products".
Silver Birch Managing Director Mark Robinson said: "Our long experience of the specialist semiconductor market means we are well placed to support the growth of the Oxford Semiconductor business in the UK".
"The Oxford product line needs the right level of technical support and geographic coverage and we can provide it".
Silver Birch will work alongside Oxford Semiconductor's long-term representative agency partner, Silicon Highway, which will continue to promote the Oxford Semiconductor product line to the UK's consumer electronics manufacturers.
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