Product category: Communications ICs (Wired)
News Release from: Nu Horizons Electronics Corp
Edited by the Electronicstalk Editorial Team on 6 April 2007
Nu Horizons to represent Pericom in UK
Pericom Semiconductor, a supplier of interface systems focussing on enabling serial connectivity, has extended its existing US franchise agreement with Nu Horizons into the UK
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Pericom Semiconductor has extended its existing US franchise agreement with Nu Horizons into the UK. Brad Frey, director of worldwide distribution for Pericom explains, 'We are excited about adding the Nu Horizons team of professionals to our existing network of broadline distributors in the UK'.
'Nu Horizons is known for its dedication to a demand-creation model'.
'The Pericom portfolio of interface solutions focuses on enabling serial connectivity and perfectly complements Nu Horizons' existing line-up of high-performance products'.
'As the world migrates to serial bus standards and high-frequency differential signalling such as PCI Express and high definition video, there is an increased need for technical support that we believe Nu Horizons is positioned to provide'.
'In addition, Pericom is looking for greater account penetration and Nu Horizons has helped us address this issue in the US'.
'We're confident that they can achieve the same results through their UK team'.
Gerry Hewitt, Nu Horizons' UK Marketing Director comments: 'These products are a very good fit with our existing franchises and extend our customer offering without creating any conflict on our line card'.
'We have already undertaken the necessary training for our field sales and application teams to enable them to provide effective technical support for our customers and secure design wins'.
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