Product category: Memory Devices and Modules
News Release from: Nu Horizons Electronics Corp
Edited by the Electronicstalk Editorial Team on 4 February 2004
Memory distribution deal expands internationally
Nu Horizons Electronics Corp and Integrated Silicon Solution are to expand their product service and market distribution agreement beyond North America
This partnership agreement, effective immediately, has now been broadened to include distribution rights in Brazil and throughout Asia, specifically within India, Korea, Malaysia, North and South China, Singapore and Taiwan. As a result of this expanded agreement, Nu Horizons will offer ISSI's complete line of SRAM, DRAM, MCP, EEPROM and Bluetooth wireless chipset memory products and solutions into these two distinct geographical regions, in addition to using their respective network of field application engineers to strengthen technical support and new product introduction efforts in each of the above mentioned countries.
This article was originally published on Electronicstalk on 4 February 2004 at 8.00am (UK)
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Nu Horizons has been an ISSI distributor in North America since February, 1998.
'We are pleased to expand ISSI's relationship with Nu Horizons as they provide all the key attributes we look for in a global distributor to properly address the burgeoning demands of the Asian electronics market', said Lyn Zastrow, Director of North American Sales.
'Our technology portfolio is serviced by Nu Horizons strength in demand creation, coupled with their ability to provide fulfilment globally.
We look forward to leveraging the success of our distribution agreement in North America to these additional regions'.
Dave Bowers, Nu Horizons' executive vice president of sales and marketing comments: 'Nu Horizons commitment to providing leading edge technologies to our customers perfectly compliments ISSI's position as a leading manufacturer of memory products and solutions.
Adding distribution services throughout Asia and Brazil reaffirms the success of our existing distribution program domestically, strengthens market presence for ISSI's products and further augments Nu Horizons global expansion strategy'.
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