Product category: Intellectual Property Cores
News Release from: Wipro-NewLogic
Edited by the Electronicstalk Editorial Team on 9 September 2004
SoCs to drive Bluetooth development
Bluetooth technology is moving beyond the stand-alone device and firmly into the SoC arena, says NewLogic President and CEO Hans-Peter Metzler
Commenting on Ericsson's recent reorganisation of its Bluetooth operations, Hans-Peter Metzler, President and CEO of NewLogic Technologies says: 'We at NewLogic see a continuously growing market for integration of Bluetooth in SoC devices and have been very successful in winning new Bluetooth licensees'.
This article was originally published on Electronicstalk on 9 September 2004 at 8.00am (UK)
Related stories
M-Cube appointment boosts Japaese presence
NewLogic Technologies has expanded its presence in Japan by appointing M-Cube Corp as its sales and support representative
Jahnke moves up at NewLogic
NewLogic Technologies has named Axel Jahnke as Vice President in charge of Research and Development, effective from March 2004
'As stand alone or in combination with our WLAN IP we see strong requirements, especially in the mobile, consumer and automotive market space, for integration of Bluetooth'.
'We therefore are committed to continue supporting our existing and new customers and will invest further in our product line of Bluetooth IP to keep up with new specifications and features'.
The NewLogic Boost Bluetooth baseband processor is designed in a modular way, which enables it to be easily integrated into SoCs.
Further reading
Senior role for Hering
NewLogic Technologies has appointed Uwe Hering as Senior Vice President of Sales and Marketing
Cores join IBM IP programme
NewLogic Technologies has joined IBM's Blue Logic IP collaboration programme
This has enabled NewLogic to emerge as the number-one supplier of Bluetooth baseband devices for SoC designs.
The baseband is also designed to be processor independent, and although most customers integrate it with an ARM CPU, the baseband can also work with other CPUs and with proprietary processor cores.
NewLogic's Boost IP family includes the Bluetooth baseband processor, a full Bluetooth software protocol stack and a Bluetooth CMOS radio.
These IP elements meet SoC design demands including small size, the ability to be integrated into current and future platforms, and scalability.
'The initial market for Bluetooth IP was mainly to semiconductor companies who wanted fast market entry with stand-alone Bluetooth ICs', commented Chris Eden, Marketing Director, responsible for NewLogic's Bluetooth IP product range.
'These devices were then used in a range of first generation Bluetooth enabled products'.
'Where these products have successfully entered volume production and for second generation products, manufacturers are cost reducing their bill of materials (BoM) by integrating Bluetooth into the main system ASIC'.
'This approach can also reduce the number of memory devices and provide other performance advantages'.
• Wipro-NewLogic: contact details and other news
• Email this article to a colleague
• Register for the free Electronicstalk email newsletter
•
• Electronicstalk Home Page
Related Business News
MathStar, Inc. Announces High Definition MPEG-2...
...Encoder IP Core for the Arrix(TM) FPOA. MathStar, Inc. , a fabless semiconductor company specializing in high-performance programmable logic, announced today the availability of the company's high definition MPEG-2 Encoder IP Core for the Arrix field programmable object array .
Cast Selects Avery Design Systems For...
...Pci Express Verification Ip. Semiconductor intellectual property provider CAST, Inc. today announced that it has begun using the PCI-Xactor test environment from Avery Design Systems to verify its current and future PCI Express IP cores.
Vsia Announces Release Of Qip Metric...
...Now Publicly Available With Hard Ip Extension. The VSI Alliance , the leading IP standards body for the electronics industry, today announced the Quality IP Metric version 3.0, which includes the hard IP extension, is now publicly available.
Gda Technologies Selected By Renesas Technology...
...For Pci Express To Amba Axi Bridge. Gda Technologies, Inc., a fast growing supplier of Intellectual Property and Electronic Design Services , today announced that Renesas Technology Corp., a leading semiconductor company, has selected GDA for development of a PCIE 2 AMBA AXI Bridge to be
System management tool starts at $1.20
Actel has introduced a new reference design for embedded applications that enables intelligent system and power management implementations starting at $1.20.
Search the Pro-Talk network of sites
