Distributor takes touch screens to the east

Elatec Vertriebs will market 3M's comprehensive range of touch products to customers in selected East Central Europe markets.

3M has signed a distribution agreement with Elatec Vertriebs to reach new customers in selected East Central Europe markets.

Elatec will market 3M's comprehensive range of touch products to customers in Poland, Hungary and Bulgaria, providing in-depth technical support for their application specific requirements.

"We are very excited to be able to support our customers in Poland, Hungary and Bulgaria with innovative, high performance products from 3M Touch Systems, especially in the area of capacitive technology", says Hans J Leisten, Senior Managing Director of Elatec Vertriebs.

"This expansion will further strengthen Elatec's line card and represents another step for us to proliferate our existing suppliers' portfolios throughout East Central Europe".

Under the agreement, Elatec will offer key products such as the MicroTouch ClearTek II Capacitive Touch Screen series, M150 and M170 LCD touch monitors as well as the EX II capacitive touch controller portfolio from 3M.

The distributor will work closely with customers to ensure successful product design in their solutions and applications for the display environment.

Salvatore Giambruno, EMEA Sales Manager, 3M Touch Systems Division, stated: "Elatec has proven its ability to support demand creation for leading edge technology products and it made sense to expand our co-operation into emerging East Central Europe markets".

"Elatec's business model, focusing on display business and excellent technical support through field application engineers, combined with their strength in logistics and value-added services, is exactly what we are looking for".

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