Product category: Reference Designs
News Release from: Zarlink Semiconductor | Subject: SoC architecture for terrestrial DTV
Edited by the Electronicstalk Editorial Team on 24 May 2002
SoC architecture for terrestrial DTV
Zarlink Semiconductor is previewing a novel SoC architecture for terrestrial DTV consumer products with global electronics manufacturers
Zarlink's scaleable SoC architecture integrates six external components - including, for the first time, digital terrestrial demodulators - into one powerful digital TV processor. This innovative architecture will allow customers to cut the size, cost and time-to-market of high performance DTV products.
This article was originally published on Electronicstalk on 24 May 2002 at 8.00am (UK)
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"Zarlink's highly-integrated digital TV processor combines impressive performance specifications with cost effectiveness - two important factors for the success of our next-generation of terrestrial digital television products", said Sibel Cedetas, manager, Digital and Display Electronic Design and Development, Beko Elektronik of Turkey.
Beko Elektronik is the lead customer for Zarlink's new DTV processor.
As the fourth-largest television manufacturer in Europe, Beko is projecting volume of more than four million TV sets in 2002, up nearly 50% from 2001.
"Utilising Zarlink's SoC architecture, we are designing a range of DTV devices that customers can use to set price and performance benchmarks in the DTV market, from entry-level digital TV adapters, to integrated digital TVs and fully-featured media centres", said Paul Fellows, product line manager, DTV SoC, Zarlink Semiconductor.
Zarlink's DTV architecture is optimised for markets in the UK, Europe, and other countries that have adopted the DVB-T (digital video broadcasting-terrestrial) standard defined by ETSI (European Telecommunications Standards Institute).
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Global acceptance of the DVB-T standard, coupled with Europe's decision to switch off analog TV transmissions starting in 2006, and increasing number of "free-to-air" digital channels - is fuelling consumer demand for DVB-T-compliant consumer electronics products.
"The DVB-T standard now covers most of the world, which makes the market very significant", said Paul O'Donovan, senior analyst at Gartner Dataquest, UK.
"We are forecasting that worldwide there will be half a billion households receiving free-to-air digital terrestrial broadcasts within the next five to ten years".
To speed consumer acceptance of digital terrestrial services, consumer electronics companies must deliver compact, affordable and exciting terrestrial DTV products.
For example, manufacturers are exploiting hard disk-drive technology to create media centre products with compelling features such as multichannel record and playback, real-time pause and resume, slow motion and browse, MP3 audio playback and high quality digital sound.
Previewing its SoC architecture with customers will ensure that Zarlink's chip designs support mass market requirements.
Zarlink's goals are to: develop a scaleable architecture to support a family of devices for low cost, entry level products to fully featured, twin channel configurations; deliver a high level of integration, permitting very small form factor equipment and reducing system component count; operate at low power (less than 1.5Watts fully operational), with comprehensive power management to comply with European Code of Conduct on Energy Efficiency; use a high-performance CPU to offer highly responsive MHEG-5 and DVB-MHP for digital teletext and interactive TV applications; support industry-standard operating systems and middle-ware technology; and deliver a high-performance processor that supports technology convergence - DVD playback, hard disk drive, DVD playback/recording and Internet connectivity.
(This was Electronicstalk's Top Story on 24 May 2002).
(This was Electronicstalk's Top Story on 24 May 2002).
(This was Electronicstalk's Top Story on 24 May 2002).
(This was Electronicstalk's Top Story on 24 May 2002)
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