Product category: Electronics Manufacturing Machinery and Materials
News Release from: 3M Electronic Materials | Subject: Vikuiti Clear Card Filter
Edited by the Electronicstalk Editorial Team on 8 November 2006
Card filter has clear advantage
3M Company has announced an innovative new material that enables the design of the first truly transparent, fully ATM-functioning payment cards
The infra-red (IR) Vikuiti Clear Card Filter from 3M is one of the biggest developments in payment card design since plastic, creating a powerful new marketing and business opportunity for banks and financial service providers worldwide. 'We have gone from silver to gold to platinum to black and now a new fashion segment for banking cards has emerged with the introduction of the clear card', commented Xavier Lecocq, Market Development Manager of the 3M Optical Systems Division.
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'Its combination of fashion and functionality makes it popular with consumers and presents immediate differentiation for banks, enabling them to captivate brand name and move their cards to the top of customers' wallets'.
'The more colourful and visually appealing the design, the more positively a bank's, or card issuer's, brand image will be perceived among its target customer audience'.
Using this new material means applying a new way of thinking when it comes to designing compelling payment cards.
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The transparency of the cards is what makes them different so maximising the increased surface area available on both sides of the card body enhances the design element prominence.
Although the magnetic stripe shows through the front of the card it can easily be integrated into the design.
Typography, solids, patterns, illustrations and photographs all reproduce well on the clear plastic substrate and it accepts traditional four-colour printing in addition to a wide range of translucent inks.
The innovative design of the Vikuiti Clear Card Filter is powered by a proprietary multi-layer, IR light-blocking optical film from 3M.
Laminated between two clear sheets of PVC, the film reflects the IR light generated by LEDs used in ATMs to detect the presence of a card.
The Vikuiti Clear Card Filter is now rolling out worldwide.
Custom sheet sizes are available.
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