Product category: Market research
News Release from: Illuminas
Edited by the Marketingservicestalk Editorial Team on 18 April 2007
Illuminas chief to
speak at BIG conference
Jonathan Fletcher of Illuminas will be presenting a paper at the 2007 Business Interest Group (BIG) Conference on the convergence of B2B and B2C marketing in Chepstow, 16-18 May
Illuminas group creative director Jonathan Fletcher has analysed a range of evidence on the convergence of B2B and B2C marketing and identifies trends and developments for the future. He will explore three main implications of these convergence trends for our industry. The need for B2B marketing and research to take a lead in innovating in many markets.
The need for B2B to avoid certain unwanted influences of consumer marketing.
The need to deal with the emerging hybrid business-consumer buyer in their business-buying role.
Illuminas is a leading global marketing research consultancy that encompasses a range of specialist expertise across a variety of sectors.
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