Alliance cuts the cost of SAW touchscreens: News from Horizon Technology

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Horizon Technology has formed a strategic alliance with General Touch, a leading global manufacturer of surface acoustic wave (SAW) touchscreens, to distribute its complete line of SAW and infra-red touchscreens. This new agreement will enable Horizon to provide its touch screen customers with lower cost solutions than currently available through Elo Touch Systems, the market leader in SAW touchscreens. Horizon's touch solution offerings address a wide range of application needs including: self-service terminals/kiosks, gaming machines, ATMs, POS, industrial automation, medical devices, and military.

Horizon's channel growth and specialization in customized display solutions represent a tremendous opportunity for General Touch to expand its global reach among the company's customer base.

'Horizon's rapid growth in the industry, strong field sales organization, and well-trained support staff impressed us as a must-have sales channel partner to promote our North American business', said Lang Qin, CEO of General Touch Technology, USA.

'Because SAW technology is our core business and Horizon Technology understands that market very well, we expect our partnership will be a very rewarding one for both parties'.

SAW technology offers performance and durability benefits over five- or eight-wire resistive and capacitive touch technology.

Now through Horizon's partnership with General Touch, this technology is available at resistive/capacitive price points.

'With our experience in the display products sector and our existing distribution capabilities, we can offer General Touch as a stand alone product or as part of our customized display solution portfolio', said Dustin Johnson, Director of Business Development - Displays for Horizon Technology.

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Alliance cuts the cost of SAW touchscreens

Horizon Technology has formed a strategic alliance with General Touch to distribute its complete line of SAW and infra-red touchscreens.