Product category: Communications ICs (Wired)
News Release from: Frontier Silicon | Subject: Apollo and Kino
Edited by the Electronicstalk Editorial Team on 14 February 2005
Chipset moves Frontier
into digital TV market
Frontier Silicon now offers a complete RF and baseband chip solution for mobile digital television
With the launch of two new products specially designed for receiving terrestrial digital multimedia broadcasting (T-DMB) services on mobile phone handsets, Frontier Silicon now offers a complete RF and baseband chip solution for mobile digital television. The combination of the world's lowest power and smallest footprint RF chip (Apollo) and the lowest power consumption T-DMB baseband chip (Kino) will allow handset manufacturers to rapidly enable mobile operators and broadcasters to offer digital broadcast services to consumers.
This article was originally published on Electronicstalk on 14 February 2005 at 8.00am (UK)
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The chipset solution will make its world debut with a live (T-DMB) demonstration on Frontier Silicon's stand (Hall 5, Stand M53) at the 3GSM World Congress in Cannes, France, this week (14th-17th February 2005).
Anthony Sethill, CEO of Frontier Silicon, said: 'This year we will start to see the convergence of the mobile communications and broadcasting industries'.
'I believe the addition of low power TV tuners to mobile handsets will be the next killer application to follow the success of cameras in mobile handsets, and will open up significant new revenue opportunities for content providers'.
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'To date, we pioneered and have established ourselves as market leaders in DAB digital radio chips to the consumer and automotive electronics industry; by launching Apollo and Kino we intend to become the leading supplier of digital TV chips to mobile phone manufacturers'.
Apollo is based on the new technology platform announced last week at ISSCC, the semiconductor industry's foremost annual conference where engineers reveal details of cutting edge circuit technology.
The Kino digital baseband chip is the lowest power and smallest footprint dedicated T-DMB processor currently available, and requires no external memory.
Sethill comments: 'The two chips reduce external component count, reducing power consumption, reducing silicon area and therefore cost'.
'This is important for mobile handsets which are enabled with T-DMB'.
Sethill adds: 'With services due to start in Korea this year and trials under way in Germany and the USA, mobile TV will emerge as a major global business opportunity'.
'Frontier Silicon is at the forefront of bringing complete solutions based on advanced low power chips to the radio and TV broadcast markets, and we are excited at the prospect of assisting the rapid growth of mobile digital television'.
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