News Release from: Elixent
Edited by the Electronicstalk Editorial Team on 20 March 2002
Buchanan boosts Elixent's US operations
Elixent has expanded its US presence by appointing Mike Buchanan as director of marketing.
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Elixent has expanded its US presence by appointing Mike Buchanan as director of marketing. Buchanan will be based in Silicon Valley and manage all aspects of product and strategic marketing worldwide. Buchanan joins Elixent's business development manager, Kevin Christensen,to enable the company to take advantage of the emerging RSP market.
"It is important to build Elixent's presence in the USA to help develop relationships with partners and potential customers", commented Kenn Lamb, CEO at Elixent.
"We are excited to have Mike join us in this role.
He brings years of industry experience and knowledge, as well as strengthening our US position".
Buchanan brings 19 years of industry experience to the post.
He has previously worked at Intel, Texas Instruments, Cirrus Logic and S3 where he held the positions of VP of strategic marketing and senior director of product marketing for the desktop multi-media market.
Buchanan joins from Adaptive Silicon where he was senior director of business development.
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