Siemens comes to its senses with Java cellphone

Mobile giant Siemens Mobile has chosen the elata senses wireless Java delivery platform as part of its UK launch of the new M50 mobile handset.

Mobile giant Siemens Mobile has chosen the elata senses wireless Java delivery platform as part of its UK launch of the new M50 mobile handset - the first affordable, mass-market Java phone to be commercially available in the UK.

The flexible elata senses platform will allow Siemens M50 mobile users the freedom and ability to choose their own personalised package of media-rich data services including games and entertainment, via The Carphone Warehouse portal.

"The flexible, scalable nature of the elata senses platform will enable our M50 Java phone to deliver fun, affordable and targeted data services to the UK mass-market for the first time", said Peter Richardson, CTO of Siemens mobile.

"Together with elata and The Carphone Warehouse, we will offer mobile users a dynamic and compelling user experience and unparalleled freedom and flexibility to enjoy the latest mobile services".

"We're pleased to be working with two of the leading forces in the wireless industry, in Siemens mobile and The Carphone Warehouse, to bring this innovative new product to market and introduce the UK's mobile users to the exciting world of new generation data services that wireless Java enables", said Matt Hooper, Vice President of Marketing and Alliances at elata.

He continued: "The elata senses platform provides the market's first real solution to help mobile operators and service providers package, target, personalise and deliver dynamic wireless Java and MMS propositions and most importantly, generate immediate revenue and stimulate the average revenue per user (ARPU)".

Back to top