Product category: Electronics Manufacturing Machinery and Materials
News Release from: DEK
Edited by the Electronicstalk Editorial Team on 20 January 2005
Basol to tackle consumables
DEK has appointed Guler Basol as the new Product Manager for its European Distributed Products Division, based in Germany
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DEK has appointed Guler Basol as the new Product Manager for its European Distributed Products (Consumables) Division, based in Germany. Basol brings substantial sales and product management experience to the role, gained within the automotive industry. The position is a new one, which DEK has created to help drive its Distributed Products business from a regional rather than global basis, in order to serve customers better.
It is Guler Basol's mission to develop strategies for approaching the European market with the right consumables products and support to meet the requirements of local customers.
Basol's key responsibilities also include continuing to develop and shape DEK's European Distributed Products (Consumables) business, which has grown 10-15% each year over the last three years, taking full advantage of opportunities including e-business.
DEK's European Distributed Products business unit, which incorporates consumables and spares, underpins DEK's three other European units: Engineered Products (stencils, screens, toolings), Service and Support, and Printing Machines.
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Guler Basol is therefore playing a key role at the heart of DEK's European business, working in conjunction with all business units.
Michael Brianda explains: 'Guler Basol's position is a highly strategic one'.
'Our consumables business was formerly run on a global basis, but global contracts for consumables are rare as customers in different regions have diverse needs, and don't ask for the same products'.
'Service expectations also vary across the globe - for example, Europe is a very service-oriented market'.
'So we decided we could handle consumables sales and service better on a regional basis, serving local customers' needs by sourcing and supplying local products'.
Basol was born in Ankara, Turkey and moved to Germany when she was three years old.
She studied public finance and foreign trade at a private business academy in Istanbul.
Basol has more than five years' experience working in consumables sales and product management for Fiat Automobil in Frankfurt.
She is multilingual, speaking Turkish, German, English, Italian and French.
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