Product category: Power Supply ICs and Controllers
News Release from: Dialog Semiconductor
Edited by the Electronicstalk Editorial Team on 18 January 2005
New office responds to Chinese growth
As a result of continued growth in the Greater China region, Dialog Semiconductor has opened a new office based in Taipei, headed by newly appointed Regional Manager, Ben Yin
The office will provide product sales, marketing and technical support to Dialog's growing customer base in Greater China. Roland Pudelko, CEO and President, commented: 'A growing number of our mobile phone and consumer electronics manufacturer customers are carrying out design, product development as well as manufacturing in and around the China region'.
This article was originally published on Electronicstalk on 18 January 2005 at 8.00am (UK)
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'The impact of this trend together with the growth in the ODM (original design and manufacture) business model means our customer base in this region is growing and we are seeing increased interest in our product portfolio for new mobile phone designs'.
'In order to meet this growth, a local presence with dedicated office and experienced regional manager is essential in providing our customers with access to rapid local sales, marketing and technical support'.
Dialog Semiconductor's new rEgional Manager, Ben Yin, joins from one of the largest global consumer electronics companies, where he was Regional Marketing Manager.
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His experience in sales and marketing of semiconductors - including display drivers - for mobile phones and consumer electronics applications is expected to result in increasing sales for Dialog from Greater China.
In 2003, just under 30% of Dialog Semiconductor's revenue by product shipment came from Asia.
This resulted from the company's wireless and consumer electronics customers carrying out their manufacturing in Asia, in many cases for products designed in other parts of the world.
However, there is also now a growing trend for Asian manufacturers to design and manufacture new handsets and other products specifically for the local market.
As a result, Dialog Semiconductor has already established a strong customer base having ongoing designs using Dialog's products from LCD module makers such as Wintek, Powertip, EDT, Truly, Tianma and BYD.
The new Greater China office based in Taiwan will therefore support the increased technical assistance required for local designers.
Pudelko added: 'The main area of interest among South East Asian designers is in our power management and imaging products'.
'In particular, LCD display drivers for advanced multimedia mobile phone handsets and portable products like MP3 players are attracting a lot of attention'.
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