Product category: Embedded Software and Operating Systems
News Release from: Cambridge Positioning Systems
Edited by the Electronicstalk Editorial Team on 8 August 2005

Chinese ODM to
pioneer TD-SCDMA location

Shanghai Simcom is to integrate Matrix high accuracy location technology into a range of devices for GSM, 3G/W-CDMA and TD-SCDMA markets

Shanghai Simcom (Simcom), China's fastest growing mobile enterprise, has announced plans to integrate Cambridge Positioning Systems' Matrix high accuracy location technology into a range of devices for GSM, 3G/W-CDMA and TD-SCDMA markets. Cambridge Positioning Systems (CPS) will work with Simcom to enable a range of terminals for use with vehicle, asset and personnel tracking for both Asia Pacific and European markets.

This will be the first time that Matrix has been used for a product based on TD-SCDMA - China's own standard for 3G/W-CDMA technology.

The two companies will also collaborate on joint marketing of the Matrix-enabled devices to operators worldwide - a move welcomed by Chris Wade, CEO of CPS.

'Simcom is typical of a new generation of fast-moving ODMs who want fresh innovation and quality technology to build and drive market share'.

'They recognise the growing demand for high accuracy location as an enabler for profitable services in the enterprise market - as a precursor for wider usage by consumers'.

'The fact that this deal extends into W-CDMA highlights the long term nature of our relationship and our ability to deliver Matrix to meet current and future needs'.

Shanghai Simcom's core business focuses on the design, development, manufacturing and distribution of mobile handsets for use by leading brands, SKD/CKD turnkey solutions for mobile handsets and GSM/GPRS modules for wireless communications applications.

Since it was founded in 2002, Simcom has grown rapidly to become a leading wireless communications enterprise with a staff of hundreds of senior engineers.

In 2004, Simcom successfully developed over a hundred new mobile handsets models including built-in cameras, colour-screen SMS and MP3 functions.

As a result, it was recently awarded the '2004 Fastest Growing Enterprise in China Mobile Market' by the influential China Centre of Information Industry Development (CCID).

In June 2005, SIM Technology Group was listed on the Main Board of Hong Kong Stock Exchange.

'We are proud to become a partner of CPS, the world's leading provider of positioning systems'.

'Introduction of Matrix high accuracy location technology to Simcom's technology platform will further enhance the competitiveness of our client's products and strengthen our position in the development of TD-SCDMA in the China market', says Simon Wong, Executive Vice President of SIM Technology Group who is responsible for the sales and marketing of the Group.

The integration of CPS's Matrix location technology enables any handset or device to be rapidly located to an accuracy of sub-100m in GSM - and less than 50m in W-CDMA networks.

The modules use the existing GSM/W-CDMA network infrastructure to transfer location information to the network using standard GPRS or SMS.

This greatly reduces the rollout costs traditionally associated with high accuracy mobile location technology.

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